48 Percent Of Marketing Pros Say Lbs Advertising Is The Next Big Thing: Survey

Chalk this one up to the quick but devastatingly disruptive fact file:

A recent survey by KPMG of 200 media, marketing and advertising executives revealed that 48 percent of respondents felt the greatest marketing opportunity for mobile is location-based advertising.

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Related Points Of Interest

• February 5, 2009 — 33 percent of iPhone owners used a location-based service in Q4 2008: Study
• January 29, 2009 — AdMob raises $12.5 million more for mobile advertising
• September 6, 2008 — Garmin nuvi 7×5 Series Promotes BP, Walgreens, Wells Fargo: Who Cares! It’s Saving You $60
• September 5, 2008 — Eventful Taps 1020 Placecast For Location Aware Advertising
• August 1, 2008 — Can Location-Based Mobile Social Networks Make Money?